Schüler Shines at CHINA TOY EXPO 2024

On 2024 Oct, we were in Shanghai attending the CHINA TOY EXPO, the largest toy fair in Asia.

Our booth featured a combination of retail store showroom displays, product showcases,online sales(especially live-streaming sales, we have built 3 live streaming rooms).

Have meetings with long-time partners, as well as discussions with new potential collaborators, helping us expand our sales channels. Most importantly, we had great success in promoting children’s board games, especially the excellent products from european publishers, to more Chinese families, which make a lasting impression on the exhibition attendees.

At the exhibition, ‘Hide and Peek Friends’ stood out as our key featured product. We created an enlarged model, which generated significant promotional impact.

Schüler’s first original children’s board game, “Bären Fluss,” was launched at the exhibition. Created by a German designer and illustrator, it breaks traditional publishing rules and offers a unique gaming experience. The innovative rotating placement mechanism means that the positioning of each card affects the overall layout, encouraging young players to engage their minds and think logically in a classic German-style board game!

 

 

 

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